A Week of Radio Adverts - ISDN Voice over, music composer
First week back after The Christmas break....and it was a busy one. Radio adverts for Grand Central Rail, SCS and Sheffield buses.
'Your Second Car is a bus!!' the new tag line from the Sheffield bus service. The adverts are all about New Year promises. The promise to spend more time with the family, to get out more, see more of your friends, get more exercise, this is all facilitated by 'your second car'.....THE BUS!
The main voice over artist, Emily Steel is a fantastic female voice who is better know for radio station imaging rather than adverts, however her funky current tone makes her ideal for this type of campaign. The support voices 'Mum' and 'Dad' were provided by Simon Barnes and Vicky Sandison. Simon has become part of the furniture here at The East Wing. he is incredibly popular with many of our clients due to his incredible vocal range, immaculate timing and professionalism. Vicky is from a classical acting background, treading the boards in the theatre, which also makes her a dream to work with. Vicky has a very natural, conversational voice, which makes her ideal for the constructed reality style of these radio commercials. The theme for the music was written by our in house composer, Rich McCoull. Rich wrote a piece that matched the concept of the commercial, which puts forward the idea that the modern bus service is a technical advance, almost like a 'system upgrade' to version BUS 2.2....The piece written by Rich would not be out of place on any modern technology advertisement, Apple and Orange would definitely be appropriate.
Grand Central Rail have been advertising their new train deals for the New Year. The concept for the advertising campaign is a spoof on the traditional 'January Sale' advertisements. Using the 'voice of God' as a concept for the style of voice over. Ted Elliot, best known for presenting music programmes on local radio stations was an ideal choice for the booming voice of God. With the 'Massive Bargains' and 'Huge Savings' the offers and deals were presented with some pretty huge sound effects and echoes.
SCS have been advertising the re-opening of their flood damage stores this month. They are offering so many special offers, vouchers and discounts all in one advert, it leaves you breathless. The advertisement features Wales finest voice over artist - Taff Girdlestone, who is possibly the most energetic and powerful voice-over The East Wing has worked with. Its a none stop, 40 second information injection, with the volume tuned up to 11!!! ....we're exhausted!!