The last few months have been busy as always at The East Wing. We've done some cracking jobs.
Best Western hotels have been back for some new music for their summer sponsorships. Last year we composed them some music for a collection of their online films that told stories of some of the more quirky experiences that people have had at some of the hotels around Britain. The music contained a recognisable melody that could be used like a brand theme. We then cut down the longer tracks for the online films and used the main melodies for their TV sponsorship bumpers that 'top and tailed' 'Off the Beaten track' and 'Poirot.'
This time round they wanted us to produce summer versions of the 'Best western theme'. The original piece of music was very 'thick' and 'textural' and really worked nicely with some of the more wintery activities and the visually stunning landscapes in the imagery. So this time it felt appropriate to simplify the theme down to a piano and harp, with a progression that rises in a positive and bright manner. We'll have the videos on our YouTube channel in the coming days.
Last month we teamed up with Newcastle based 3D company - Studio Moo to work on the BET365 TV adverts. These adverts are well known before and after football matches on ESPN and various other channels. There were 6 commercials to do. They are all 3D animations of the the '3' '6' and '5' characters getting up to all sort of different sporting activities than invariably go wrong.
The great thing about this sort of job is that to an extent...anything goes. So every sound effect it over cooked, rugby tackles that shake like an earthquake to bat hits that would rival a canon. Then they always finihs with something going wrong or a nice joke that needs ampifiying with some sort of aproprite sound effect. And the final results were ...well ...satisfying!!! Check out the videos to see how they turned out.
Joe Taylor - The Other Side.
We don't produce bands at the East Wing, although our in house composer, Rich McCoull spent about 6 years doing nothing but that before he became became to busy with his own music. Over that time he produced music with bands that could be seen and heard on MTV, MTV 2, MTV BASe, Radio, 1, 2 and 6 to name just a few of his successes. But every now and again he gets dragged back in, and with a great track...why not!!
So when we met Joe Taylor through an advertising client Rich wanted to get involved.
Joe is a singer/songwriter and musician from Stocksfield he studied music at Leeds college of music obtain and honours degree, actually specialising as a trumpet player. As he performed around the NE as a wedding performer or at corporate functions he found people reacted well to him as a singer and acoustic guitarist and almost by accident this took over from his role as trumpet player.
While all of this was happening, Joe began to write original material based on the frustrations of living in a small town outside of Newcastle and his desperation for something bigger, he started performing this material at open mic night across Newcastle, Durham and Middlesbrough, he is now well known around the north of England. Joe enlisted the services of Jack Dancer (Bass guitar) and Adam Stevenson (lead guitar) so that he could add an extra dimension to his live shows. Joe draws influences from John Mayer, Damien Rice, Jason Mraz, Ingrid Michaelson and Dave Matthews Band to name a few.
‘The Other Side,’ Joe’s debut single that we produced for him in house at The East Wing, draws on the discontent of an early to mid- twenties individual wanting more than a quiet, countryside life that he has found himself living in. It addresses the struggles and uncertainties of being a young adult in the 21st century and not knowing how to get what you really want.
As the lyrics tell a clear story, the idea behind the music is simplicity, creating the breathing space needed for this vocal heavy track. Simple repeating guitar riffs and a smooth drum beat support the vocal melody and build into catchy chorus hooks and a soaring bridge.
The track is tide together with clean, transparent production letting the musicianship and natural timbres of the instruments really speak for them selves.
Track Produced by Rich McCoull at The East Wing